NSFWCORP
The Birth of NSFWCORP, Part VIII: Jamses
Matthew Dupuy [https://web.archive.org/web/20170802014937/https:/www.nsfwcorp.com/author/matthew-dupuy/] , Andrew Mueller [https://web.archive.org/web/20170802014937/https:/www.nsfwcorp.com/author/andrew-mueller/] , James Kotecki [https://web.archive.org/web/20170802014937/https:/www.nsfwcorp.com/author/james-kotecki/] , Leo Whetter [https://web.archive.org/web/20170802014937/

The Birth of NSFWCORP, Part VII: July 9th 2012 – 16th 2012
July 9th 2012 – 16th 2012 539. That’s now many people signed up for paid NSFWCORP subscribers in the first week we were open for business. Given more than 2000 people already had six month sponsored subscriptions that number delighted us. 500 people were willing to trust $3 a month

The Birth of NSFWCORP, Part VI: It's Alive!
The pilot issue, published in May 2012, featured contributions from Mark Ames (“You Can’t Handle The Truth”), Jason Heller (“On A Raft With Taft”), Patrick Sauer (“This Is Why They Hate Us”), Sarah Bee and James Aylett (“That We Know Of”) and Nathan Pensky (“Walt Disney’s Head”), illustrations

The Birth of NSFWCORP, Part V: Pilot
The final writer for the pilot was Nathan Pensky – Pando’s managing editor – who pitched an amazing idea about Walt Disney’s frozen head. I also commissioned an illustration from Pando’s art director Hallie Bateman. We’d settled on the final name – NSFWCORP – and reverted back to Molly’s

The Birth of NSFWCORP, Part IV: Mark
The second week of April 2012 will go down in history as the week we acquired two things that would stick with NSFWCORP to the very end (and beyond). The first was a pool table [https://web.archive.org/web/20170802014937/https:/vimeo.com/40918993], which I boughtfor $500 from

The Birth of NSFWCORP, Part III: October 2011 – April 2012: Laying the groundwork
Between my meeting with Tony on 18th September 2011, and the arrival of the first $125k checks around October 11th, I had already been hard at work trying to decide what NSFWCORP would actually be. The original pitch seemed so simple – the Economist with jokes. Because it was simple. It’

The Birth of NSFWCORP, Part II: $125k in the bank, and the birth of the Scribble Dog
Tony Hsieh actually wasn’t NSFWCORP’s first investor. After I’d told him why my dream company would be – a massively unprofitable comedy news magazine – he offered to invest, but only if I agreed to found it in Vegas. I turned him down, mainly because I had only just

The Birth of NSFWCORP (Prologue): Once upon a time
Las Vegas, September 18th 2011. Early that morning I took a cab to a strip mall TV studio somewhere behind the Mirage hotel. Mic’d, wired and staring into a black void, I explained to viewers of Howard Kurtz’s CNN media show why I had suddenly and publicly resigned
